Not the dreadful film, but the camera company. On the 24th June 2020 Olympus announced that they were in talks with Japan Industrial Partners to divest themselves of their camera business after three continuous years of losses despite numerous restructuring attempts. I’ve got no idea what all this means from a practical point of view, but from an emotional point of view it is quite a sad day. I’ve always considered myself to brand agnostic and have used over the years Praktika, Pentax, Minolta, Canon, Leica, Voigtländer, Sony, Panasonic and of course Olympus. But I’ve got to say that over the last 38 years I’ve always had at least one Olympus camera. More than just a few key moments in my life have been documented by an Olympus camera.
I bought my first Olympus camera in 1982 after returning back home from an extended stay in Israel where I got into taking photos. Previously I had a Kodak 110 cartridge camera and when I got the films back from the processors I was dismayed with how crap they looked. I was determined that on the next trip I would take a much better camera. So after a trip to the newly opened Whibys camera shopping Chichester and a long and informative chat with the owner Derek Whitby I left with an Olympus XA2 – a unique 35mm clam shell compact camera. I kept going to Whitby’s until 1988 which was when I migrated to Australia. In that time Derek went on to sell me an OM20, OM1n, OM2n, OM4 and my partner an OM40. Along with those cameras was wheelbarrow load of lenses, some very specie flashguns for the time and a shed load of film. I’m glad their business is still going although Derek and his wife Jacqui no longer run it. The cameras kept marching on and were perfect for my travels being small, durable and highly featured for their time. The lenses were also compact and gave great image quality. I’ve still got most of the lenses and still use them, and I’ve written about them on this blog ( 21mm f3.5, 24mm f2.8, 35mm f2, 50mm f1.4,135mm f2.8, and 35-105mm f3.5-4.5).
In 2003 I shot a couple of weddings and my OM4s developed problems, one the shutter failed and the other the film advance jammed. I took them to the local camera whisperer but he broke the bad news to me – there were no new spare parts. He said I could by up some old models and use them as donor cameras but there was no guarantee as to the condition of the parts and how long they would last. To say I was gutted would be an understatement. This came a a particularly bad time for me, I was recovering after a bad accident and was pretty broke. I had enrolled at college to study photography as a form of therapy and now I was pretty well camera less. My late father-in-law (Brooke Spencer) in an act of supreme kindness stepped into the breach. He had just bought a Canon EOS D60 digital SLR and he sent me his old EOS3 film SLR and a couple of lenses. I now had a camera to complete college with and had inadvertently changed system. I went digital with Canon but I wasn’t really happy with it. I found the Canon EOS system to be large, heavy and cumbersome. About this time I fell into writing about and photographing outdoor activities and then was commissioned to write a walking guide. Well after a year lugging a Canon 5d and three lenses on over 1000Km of walks I knew I needed something lighter.
When I saw the Olympus Pen EP1 in 2009 I was smitten, but it didn’t have a viewfinder so I held off buying one. Less than a year later Olympus introduced the EP2 and I got one. The next guide book was done with an outfit based around that camera and a a few lenses and I was much happier.
Over the last ten years I’ve heard a lot reasons from keyboard warriors on various photographic forums why the micro four thirds format that Olympus and Panasonic used was inferior to full frame sensors and that you couldn’t get work published if you used it. Well after three books, two exhibitions and loads of print sales no one has ever said the image quality was not up to snuff. Unfortunately photography is an activity dominated by very conservative men who see a small camera, no matter how capable, as being an affront to their masculinity. So Olympus was sandwiched by the small minded conservatives that wanted big cameras and at the other end the onslaught of the do anything mobile phones which now have very good photo and video capabilities.
As I said at the beginning of this piece I have no way of knowing what will happen. Maybe JIP will turn the company around and make it it profitable and innovative. Maybe they’ll just asset strip and close it down. The company does both. I hope it is the former, but if it is the later I guess that this a eulogy for Olympus. But whatever may happen my current Olympus cameras have plenty of mileage left in them and if I can get another 10 years out of them, and at this stage I don’t see why not, then I’ll be very happy.
You must be logged in to post a comment.